Marketing and PR

CHARACTERISTICS
Image management and marketing efforts are crucial for many companies in a a modern economy. They are more than just ways to keep ahead of competition. PR and marketing is a way of thinking, creativity, and broad, diverse knowledge. "Marketing is a modern company management in a competitive environment. It is a way of thinking and acting, which is a factor in the success of manufacturing, trade and service companies. Marketing and PR experts are required to have knowledge and creativity in particular on: communication with the market, advertising, market research and customer satisfaction, design, product features, pricing, arranging sales spaces and negotiating in business. In class, students learn not only the theory of marketing and PR, but also the possibility of its use in practice. "

PROFESSIONAL PERSPECTIVES
Graduates will be prepared to work, among others, in:
• marketing departments of companies
• Public Relations departments
• advertising agencies
• spokesperson for various companies and institutions
• research institutes
• consulting companies.

COURSES
Information available in the Students Office

ADDITIONAL INFORMATION
Instructors: Renowned lecturers in the field of Marketing and PR.

Studies conducted in 4 languages ​​to choose from: Polish, English, French, Russian.